iafrica.com reports that a plethora of South African wine farms are up for sale due to dipping exports and stagnant domestic sales. Their profits are withering, the exchange rate sucks, bitch bitch bitch, moan moan moan, woe are them, cry me a river. They expect a 2.8 percent growth in exports this year, assuming our currency depreciates by 10 percent. Phenomenal figures. Positivity exudes.
So there they are, sitting in their villas watching their grapes rot and hoping like hell that our money becomes worth less. Screw that. Screw them and their negativity.
Take Stormhoek, our favourite hacker wine, who are blowing away these figures with a 500% increase in sales in less than two years.
How is this possible, you ask? Well, it’s because they aren’t betting against the value of our currency. They are taking South Africa to the world, and they’re doing it with a smile on their face. They’re engaging their customers in the blogosphere, they’re spreading the love, and they’re sharing a few of their secrets as they go along. This attitude alone will see them rising above the, erm, crop. (Wow! Horrible pun.)
I’d buy a Stormhoek over any other wine purely because it is such a work of love and pride in comparison to the rest.
Tags: